Opening remarks: I originally intended this piece to be a particularly academic-driven one…digging deep into the likes of Mark Lochrie & Paul Coulton’s article on shared viewing experiences or ‘Social TV’ and ‘Second Screen Devices’, and Alice E. Marwick’s paper on ‘Imagined Audiences and Context Collapse in Microblogging’. Elements of these studies are still retained in the final product, but I decided to keep discussion more centred on Dragon Maid and my own experiences in watching it…and ultimately deciding that it is an absolute new favourite.
In my first EVER paycheck this month, I earned more than Mum if we both worked the same number of hours that week. Most people would leave this milestone behind as something to be proud of: after all, Mum now has another source of pride for her son.
However, in an eventual spiral of emotions ranging from pride, eagerness to spend everything I just earned, and bittersweetness; since this milestone means another step towards total independence…I eventually arrived at that familiar door of guilt again. Remember my stories from last month?
As the central branding message surrounding the entire company, Microsoft’s 2014 (and still ongoing) multimedia campaign and its tonal stage-setting relies on the narrative implications of a single word: ‘Empower’. Thus, the campaign can be perceived as a hybrid brand establishment attempt by Microsoft, in solidifying its name and association within a worldwide humanitarian, innovative enterprising and creative paradigm. As one of the most recognisable brands in the world, Microsoft’s popular public image is a global but impersonal one.
I don’t really have an absolute favourite show last season. I mean, if we were speaking in MAL scoring terms, nothing I finished in the Summer season I would score above a 7, if not the hypothetical 7.75/10.
Granted, I started but never finished Mob Psycho 100 (I know, I should. I will. Eventually.) I also never finished Sweetness and Lightning, and that’s a show that tugged at my heartstrings numerous times in just three episodes.
BUT. Moments. There are moments in shows that spoke volumes to me, whether its on a immediate emotional level, or on a more…philosophical and worldview level.
Desire is an individualistic emotional construct that can almost ironically be considered the direct sibling of society-binding cultural norms, that indoctrinates individuals into adopting a collective mindset that does not stray far from the ‘normal’. What society deems desirable; however logical, the individual must desire as well. Individuals are constantly affected by the sometimes silent, but always prevalent pressures to buy, reshape and realign themselves back into the collective, popular narrative.
Just a little spur-of-the-moment post, after having some time to reflect on the base of influences that eventually shaped up this figure of ‘me’, and last week’s stream of less-than-gratifying encounters, both face-to-face and virtually.