As the central branding message surrounding the entire company, Microsoft’s 2014 (and still ongoing) multimedia campaign and its tonal stage-setting relies on the narrative implications of a single word: ‘Empower’. Thus, the campaign can be perceived as a hybrid brand establishment attempt by Microsoft, in solidifying its name and association within a worldwide humanitarian, innovative enterprising and creative paradigm. As one of the most recognisable brands in the world, Microsoft’s popular public image is a global but impersonal one.
Director: Seiji Kishi
Animation Production: Lerche
Music: Naoki Sato
Genres: Action, Comedy, High School, Shounen
Season: Winter 2015
Episodes: 23 (Series + OVA)
Only one frame was needed for Sound! Euphonium to flaunt its triumphant return. With the single shot shown above, Tatsuya Ishihara was able to definitively storyboard the almost non-existent time-gap between the show’s two seasons, while at the same time, encapsulate the essence of the drama that still reside within the concert band: who has shrugged off the doubt and resorted to continue on their quest for perfection, and who’s still being trapped within their own past, unable to continue?
Bathed in a sunny back-light, Kumiko’s ascend upstairs had purpose, a sense of forward vision. Mizore is chained to the bottom of her staircase grasping her own mouth, almost choking on her own memories as ‘Polovtsian Dances‘ from Borodin’s ‘Prince Igor’ opera echoed from the school building’s rooftop, thanks in no part to her middle school band-mate Nozomi.
I don’t really have an absolute favourite show last season. I mean, if we were speaking in MAL scoring terms, nothing I finished in the Summer season I would score above a 7, if not the hypothetical 7.75/10.
Granted, I started but never finished Mob Psycho 100 (I know, I should. I will. Eventually.) I also never finished Sweetness and Lightning, and that’s a show that tugged at my heartstrings numerous times in just three episodes.
BUT. Moments. There are moments in shows that spoke volumes to me, whether its on a immediate emotional level, or on a more…philosophical and worldview level.